Julie Audette has joined Marriott International, Inc. as Cluster Director of Marketing Across Its Portfolio at the Red Sea and Amaala
Julie Audette brings with her three highly impactful years at Red Sea Global (RSG) the developer behind The Red Sea and AMAALA. These two ambitious tourism destinations, set along the north-western coast of Saudi Arabia, are central to the realization of Vision 2030, the Kingdom’s blueprint for economic diversification and sustainable development.
Julie led the integrated marketing and communications function for both destinations: The Red Sea, which opened in 2023, today features eight world-class resorts, with Shura Island set to welcome eight additional resorts. Meanwhile, AMAALA, a destination inspired by arts, wellness, and the purity of the Red Sea, has welcomed first guests as it creates a new category of coastal lifestyle, with regeneration and wellbeing at its core.
She was responsible for driving innovative marketing strategies, forming strategic partnership alliances, and overseeing the execution of global campaigns that drive awareness and visitation. Julie collaborates closely with key stakeholders, including internal teams and external partners, to ensure the success of destination marketing programs and initiatives. Her role involves developing and implementing integrated marketing strategies to promote these extraordinary destinations internationally.
With over two decades of experience in marketing and communications, Julie has demonstrated her expertise in various sectors, including tourism, master mixed-used developments, and sports.
Julie was Associate Director of Marketing and Communications at Miral, where she played a pivotal role in launching the rebranded Yas Island, Abu Dhabi, as well as key destination campaigns and leading the development of hero asset brands, such as Yas Bay. Previously, she served as the Director of Marketing and Communications at Viceroy Hotel Group for Yas Viceroy Abu Dhabi, where she led the marketing and communications program for the hotel and key sporting and leisure sponsorship events.
She holds a Bachelor’s degree in Sports, Leisure, and Tourism Management from Université du Québec à Trois-Rivières, a certificate in digital marketing from Columbia Business School, and a certificate in brand management from Cornell University.