Marc Lauret has been appointed as Sales Director for Singapore & Malaysia at Club Med
Club Med is pleased to announce the appointment of Marc Lauret as Sales Director for Singapore and Malaysia, reinforcing the brand's commitment to accelerating growth and deepening partnerships across two of Southeast Asia's most dynamic outbound travel markets.
With a proven track record in driving commercial performance, digital transformation, and trade engagement, Marc brings a wealth of international experience to his new role. His appointment comes at a pivotal time as Club Med continues to strengthen its premium positioning while expanding its footprint across both sun and ski resort offerings.
A Proven Leader in Driving Sales Transformation and Trade Growth
Marc Lauret joins the Southeast Asia team with an impressive portfolio of achievements across multiple markets, including the UK, Ireland, and the Nordics. Known for his strategic and data-driven approach, he has successfully led initiatives that significantly enhanced indirect and MICE sales performance.
Among his key accomplishments:
- Accelerated Indirect Sales Growth: Marc defined and executed a multi-market commercial strategy that positioned the Club Med Travel Agent Portal as the central ecosystem for travel partners — integrating booking tools, product content, and performance tracking. This contributed to a threefold increase in bookings during the Winter 2026 sales campaign, driven by stronger engagement with agency partners.
- Strengthened Trade Partnerships: He introduced a structured Service Level Agreement (SLA) framework and launched a travel agent loyalty programme, rewarding high-performing partners and elevating long-term collaboration.
- Expanded Product Mix: Successfully increased the share of sun resort bookings from 13% to 20% within two years, even within traditionally ski-focused distribution environments.
- Elevated MICE Offering: Marc played a pivotal role in positioning Club Med as a premium Meetings & Events (MICE) provider, delivering +36% growth through curated resort experiences and large-scale privatizations, while increasing direct corporate client share to 58%.
- Scaled Digital Distribution: He strengthened e-distribution capabilities through API integrations and Channel Connectivity Manager for BA, notably elevating partnerships such as British Airways Holidays to become a leading global distribution partner (outside China).
- Champion of Data & Performance Insights: By implementing automated reporting and AI-driven insights for travel agents, Marc enabled partners to make smarter, faster business decisions.
A Positive Outlook for 2026 and Beyond
Marc's appointment signals a forward-looking strategy for Club Med in Singapore and Malaysia — one that prioritizes trade empowerment and digital innovation.
With travel demand continuing to rise and forward bookings showing robust performance, Club Med is well-positioned to drive sustained growth across Singapore Malaysia markets.