Eric Freitas Orford has joined Collared Martin Hospitality as Managing Director, New York

Blue Flag Capital, the Boston-based hospitality investment company, in partnership with its in-house management company Collared Martin Hospitality, announces a key leadership appointment supporting the company’s expansion into the Long Island market. The portfolio includes Hotel Corduroy in Montauk opening this May, Faraway Sag Harbor debuting on the waterfront this June, and Oyster Estate coming to Greenport in late summer. Eric Freitas Orford joins as Managing Director, New York, overseeing the trio of East End hotels.

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Freitas Orford will lead operations across all three of the brand’s forthcoming New York properties. He brings extensive experience launching and operating high-profile hospitality concepts, most recently guiding the U.S. launch of The Twenty Two New York, a private members club and hotel, as General Manager. His background includes leadership roles in the opening of PUBLIC Hotels, where he served as Director of Operations under Ian Schrager, as well as General Manager positions at MADE Hotel and The Ludlow Hotel. He has also led major capital projects, including the $8 million renovation and reopening of The Moore Hotel.

ABOUT ERIC FREITAS ORFORD

Eric Freitas Orford is a New York–based hospitality leader with a global perspective and a career built around opening and elevating design-forward, lifestyle properties. Raised outside Porto, Portugal, he brings a guest-first approach grounded in culture, detail, and market relevancy. Eric has led high-performing teams across rooms and F&B, with deep experience in pre-openings, repositioning's, and performance-driven operations. He was part of the opening team at PUBLIC Hotels as Director of Operations, working under Ian Schrager, and later held senior leadership roles including General Manager of MADE and General Manager of The Ludlow Hotel. He has also supported ownership groups as a Creative Director and operator, including leading the $8M renovation and opening of The Moore Hotel. Most recently, Eric guided the U.S. launch of The Twenty Two New York private members club and hotel as General Manager and he now joins Faraway Hotels as Managing Director New York.

Operations & Strategy

Collared Martin Hospitality (CMH) is a Boston-based lifestyle and luxury hospitality management company dedicated to infusing soul into every stay by curating intentional, authentic experiences rooted in place, purpose, and personal connection. Founded in 2025 and led by CEO Steven Rubin, CMH operates the Faraway hotel brand along with a curated collection of independent boutique hotels, restaurants, and cocktail clubs across premier leisure...