Javier Sanchez has been appointed as Vice President of Business Development - Caribbean and All‑Inclusive at Aimbridge Hospitality
Aimbridge Hospitality, the world’s leading hotel management company, today announced the appointment of seasoned hospitality leader Javier Sanchez as Vice President of Business Development - Caribbean and All‑Inclusive. The appointment of Sanchez further elevates the quality of Aimbridge’s industry-leading team of regional and all-inclusive experts and strengthens its commitment to drive added value for owners through its best-in-class approach to operations and commercial performance.
In this role, Sanchez will work with hotel owners, developers and investors to evaluate development and conversion opportunities in the Caribbean and across the all-inclusive sector, reporting to Patricio del Portillo, Senior Vice President of Development for CALA. Sanchez will partner closely with Aimbridge’s operations, commercial and brand teams to support owners as they pursue new opportunities that align with their goals.
Sanchez brings more than 20 years of experience scaling hospitality and real estate brands across Latin America and the Caribbean through partnerships and asset‑light growth strategies. Most recently, he served as Senior Vice President of Hotel Development, CALA at Hard Rock Hotels & Casinos, where he co‑led a major joint venture supporting the company’s growth across the region. Over the course of his career, he has executed and supported a broad portfolio of franchise, licensing, and development agreements throughout the region.
The Caribbean and Latin America continue to rank among the most attractive leisure hospitality markets, with all‑inclusive emerging as one of the fastest‑growing segments in the industry. These dynamics are driving increased interest from growth‑minded owners and brands, reinforcing the need for an experienced operator with specialized all‑inclusive expertise and deep regional knowledge.