Nolan Wrentmore has been appointed as VO of Revenue, Lifestyle Division at Hotel Equities Group, LLC

Nolan Wrentmore has been appointed Vice President of Revenue, Lifestyle Division, bringing more than 25 years of experience in revenue strategy, distribution, and commercial operations. Based in Frisco, Texas, Wrentmore most recently led revenue initiatives at Hosteeva, where he helped grow the division by more than 100 percent. Prior to that, he spent over a decade with Aimbridge Hospitality, overseeing a team responsible for more than $1 billion in annual revenue. In his new role, he will focus on advancing revenue optimization, scaling systems, and supporting continued growth across the lifestyle portfolio.