Erica Purtill has been appointed as Director of Strategic Partnerships + Brand Activations at Makeready
Makeready, a Dallas-based hospitality company with hotels, restaurants, and retail brands in 11 U.S. cities, announces the appointment of Erica Purtill as Director of Strategic Partnerships + Brand Activations, a newly created role designed to elevate the company’s focus on innovative collaborations, immersive programming, and culturally relevant brand moments. In this role, Purtill will lead portfolio-wide initiatives that deepen guest engagement and strengthen Makeready’s connection to culture, community, and travel.
In this expanded position, Purtill will lead the development and execution of strategic partnerships and experiential activations that deepen guest engagement and strengthen Makeready’s dynamic programming. The role underscores Makeready’s continued investment in bold, creative initiatives that drive both brand affinity and business performance.
Purtill joined Makeready in November 2022 as Area Marketing Manager, based in Charleston, South Carolina, where she oversaw marketing, programming, partnerships, and communications for three luxury lifestyle hotels and twelve independent food and beverage concepts. During her tenure, she played a key role in shaping property-level strategy – leading creative campaigns, spearheading dynamic programming, and cultivating meaningful local partnerships that enhanced both guest experience and revenue growth.
Most recently, Purtill spearheaded portfolio-wide initiatives across Makeready, including the launch of TinyZaps partnerships, seasonal activations such as Little Pine and Frannie’s Winter Courtyard, and the conceptualization of the Secret Garden pop-ups at three properties. In Charleston, she drove high-impact collaborations, securing partnerships with Vacation Inc. at The Ryder and the debut of Craig Conover’s ‘Sewing Down South Suite’ at The Emeline.
For more information on Makeready, please visit https://makereadyexperience.
Erica Purtill is an alumnus of Florida Atlantic University (FAU) – Class of 2020.