Barry Vera has been appointed as Director of Culinary and Beverage, EMEA at Virgin Hotels
Barry Vera is an accomplished culinary and hospitality executive with more than 35 years of international experience spanning hotels, restaurants, nightlife, and events.
Throughout his career, he has led culinary operations, concept development, and large-scale hospitality openings across Europe, the Middle East, and Asia. He previously served as Culinary Director Europe for The ONE Group, where he helped develop and launch concepts including ME London and Milan, STK London, STK Ibiza, Radio Rooftop and Heliot Steak House. Barry has also led hospitality ventures through concept and development for hotel F&B operations. Also, as Managing Director for luxury events across London and pop-ups at Royal Ascot while bringing a strong background in culinary strategy, operations, brand development, and guest experience. In addition to his hospitality leadership, he hosted the Discovery Channel series “Feast,” filmed across India, Syria, Morocco, and Greece and broadcast in more than 80 countries.
In his role with Virgin Hotels Collection, Barry will bring his global culinary perspective and expertise in concept innovation to create dynamic food and beverage experiences while leading teams and driving creativity across the hotel’s dining programming.