Ethan Brown has been appointed as Head of Sales, US at Shiji Group
Shiji, the global leader in hospitality technology, today announced the appointment of Ethan Brown as Head of Sales for the United States. In this role, Ethan will lead Shiji’s sales strategy and expansion across the U.S. market, helping hotel groups modernize operations, unify technology ecosystems, and deliver more personalized guest experiences through connected, enterprise-grade platforms.
Ethan joins Shiji at a pivotal moment for the hospitality industry as hotel operators increasingly seek technology partners capable of delivering both innovation and long-term customer partnership. With extensive experience in hospitality technology and enterprise sales leadership, Ethan will focus on expanding Shiji’s presence in North America while helping hoteliers navigate growing operational complexity, rising guest expectations, and increasing pressure to modernize legacy systems.
Ethan believes the hospitality industry is entering a transformative period driven by AI, cloud-based platforms, and connected guest data ecosystems. As hotels look to improve both guest experiences and operational efficiency, unified technology platforms are becoming increasingly critical.
Shiji continues to expand globally as more hotel groups seek alternatives to legacy hospitality systems. Built on the Shiji Platform, the company’s cloud-based portfolio enables hotels to unify operations across property management, point-of-sale, guest engagement, distribution, payments, and data intelligence.
Ethan sees significant opportunity for Shiji in the U.S. market, as hotel operators not only reevaluate their technology stacks but also take a fresh look at their vendor partnerships, seeking more modern, flexible solutions alongside committed, long-term partners.
Ethan Brown is an alumnus of University of Phoenix – Class of 2013.