Tony Pallas has been appointed as Chief Technology Officer (CTO) at Choice Hotels International, Inc.

Pallas will report to Anna Scozzafava, Chief Data, AI & Technology Officer, and will help drive the company's next phase of technology innovation.

The appointment builds on Choice Hotels' continued leadership at the intersection of hospitality and technology. For more than a decade, Pallas has led platform modernization efforts, expanding cloud-based capabilities, and delivering scalable solutions that help drive hotel performance, operational efficiency, and franchisee success. While serving as Chief Commercial and Technology Officer for Choice Hotels' hotel property management system business, Pallas grew annual revenues by 68% and EBITDA by nearly 100%, effectively doubling the business under his tenure.

Most recently, he also served as executive sponsor and chief architect for CHARLIE, one of several AI-powered solutions Choice Hotels unveiled during its annual convention last month. In his new role, he will help support the continued development and adoption of the company's broader AI-enabled capabilities, including Choice Hotels Business Direct, EasyBid and RAISE. Designed to help hotel owners capture more demand, improve operational efficiency, and prepare for the next era of travel discovery and booking—these solutions reflect Choice Hotels' commitment to delivering technology that solves real customer challenges while creating value for franchisees and guests.

Prior to joining Choice Hotels, Pallas counseled companies on emerging technology strategies, product development, and led organizations delivering custom software solutions across a variety of platforms including web, mobile, and IoT.