Sam Tucker has been appointed as Regional Director of Sales & Marketing at Makeready

Makeready, the Dallas-based, design-forward hospitality brand, is proud to announce the promotion of Sam Tucker to Regional Director of Sales & Marketing. In his new role, Tucker will oversee sales, marketing and commercial strategy for the firm’s Texas portfolio including The Adolphus in Dallas, The Moran Hotel in Houston, and The Menger and Crockett Hotel in San Antonio.  

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Tucker has been an integral part of the Makeready team since 2017, beginning as Director of Sales & Marketing for The Adolphus as it prepared to debut a monumental renovation and market re-introduction. Nearly a decade later, Tucker’s people-first mentality, creative spirit, and commitment to excellence will serve Makeready’s growing Southern portfolio in this new chapter.  

Prior to his role at Makeready, Tucker held positions with Le Meridien, Kimpton, Fairmont, and other notable brands. Throughout his three-decade career, Tucker has developed an affinity for historic properties that has become a throughline of his hospitality expertise. Tucker is a Dallas native, and attended Baylor University.

With experiences spanning 11 cities, Makeready manages 14 hotels, a private club, more than 40 restaurant and bar concepts, and an expanding collection of retail brands. Highlights include The Adolphus in Dallas; Emeline and Hank’s Seafood Restaurant in Charleston; Clayton Hotel & Members Club in Denver; The Noelle and The Joseph in Nashville.

Sales & Marketing United States TX Dallas

Designed from the ground up to create truly independent hotel, restaurant and retail brands with individual points of view, Makeready is a different kind of hotel operator, one that provides an opportunity for travelers to connect to the world around them, city by city and person by person. Makeready is passionate about developing independent experiences that are an essential part of each community, cultivating deep, emotional connections...