JOI-Design

JOI-Design is a Hamburg-based interior architecture and design studio specializing in hospitality, with more than 35 years of experience and over 500 hotel projects completed in Germany and international markets. The multidisciplinary studio develops distinctive, experience-driven environments for hotels, resorts, restaurants and bars, extended-stay concepts, workplaces, senior living and cruise ships.

Combining interior architecture, brand design and product design, JOI-Design creates concepts that balance aesthetics, operational functionality and commercial objectives. Its approach is rooted in culture, community, zeitgeist and empathy, translating the identity of each brand and destination into spaces designed to connect with guests and remain relevant over time. JOI-Design works with hotel owners, developers, operators and international hospitality brands across Europe and beyond.