Luxury Hospitality as a Regenerative Way of Life

Yasemin Oruc argues that luxury hospitality is uniquely positioned to lead a shift from “doing less harm” to regenerative, net-positive impact, treating hospitality as a living system embedded in people and place. This article explores how regenerative hospitality turns experiences into co-created, transformative journeys that support personal well-being while restoring ecosystems and communities.

Yasemin Oruc

In a world of constant stimulation and ‘doing’, hospitality rarely pauses. Perhaps this is the moment to return to the present, to simply ‘be’ – the only moment in which hospitality actually happens. For a long time, such mindful reflections came mainly from spiritual thinkers and philosophers. Today, they increasingly show up in strategic sessions, design sprints, and development conversations.

Strategies built solely on control, logic and analysis no longer feel fitting. What is emerging instead is a growing awareness that progress requires balance – between head and heart, logic and creativity, performance and care. This is where the art of hospitality takes center stage.

Read the full article on hotelyearbook.com

The Hotel Yearbook 2026 - Sustainability Edition

The HYB 2026 The Regenerative Question: What Hospitality Must Become tackles regenerative hospitality's fundamental tensions. Moving beyond sustainability buzzwords, contributors will explore three perspectives: purists advocating holistic living-systems approaches; realists demanding measurable frameworks for accountability and scalability; and strategists seeking pragmatic balance between transformation and implementation. This edition serves as a critical forum to interrogate the divides, identify synergies, and define actionable pathways forward. By convening industry experts, researchers, and entrepreneurs, we transform contested concepts into constructive dialogue and, ultimately, clarifying what regenerative hospitality authentically is and isn't.

Yasemin Oruc, is an educator, researcher and senior hospitality strategist with over 20 years of international luxury hospitality experience. She is Senior Lecturer Hospitality Marketing & Innovation and Research Fellow City Hospitality at Hotelschool The Hague and currently serves as President of EMEA CHRIE.

Hotelschool The Hague, founded in 1929, is one of the oldest and most prominent independent hotel schools in the world. With campuses in The Hague and Amsterdam, the school educates more than 2,850 students to become future-facing hospitality professionals and managers in the hospitality industry. Since 2014, Hotelschool The Hague has been annually voted the best public hotel school in the Netherlands and is highly regarded globally according...