Tiago Araújo is the Co-founder and CEO of HiJiffy, bringing years of hands-on experience in hospitality and a passion for making hotels run smarter with technology. He’s a familiar face at industry conferences and panels, where he shares practical insights on how conversational AI can improve the guest experience at every stage of their journey.

With a background in business administration and management, Tiago combines entrepreneurial know-how with deep knowledge of the hotel ecosystem. His expertise lies in helping hotels understand how tech-driven solutions can benefit both their teams and their guests.