Félix has spent more than 20 years working in the hotel industry, always close to digital business, technology and direct sales. His career combines experience at Barceló Hotel Group and Mirai, giving him a practical understanding of hotel operations, digital ecosystems and direct distribution. Today at Mirai, his work has a transversal focus across business operations and strategy, helping connect teams, processes, product, data and technology to make the company’s direct sales proposition more scalable and effective. His profile combines analytical thinking, business perspective and a hands-on approach to turning digital strategy into measurable operational and commercial progress.