Opened in 2017, Mob Hotel is the latest project of Cyril Aouizerate who was also one of the founders of Mama
Shelter. What strikes us the most about Mob is its unconventional location. It is the only hotel located in the heart
of St Ouen, a suburban neighbourhood in northern Paris known for its giant flea market. To succeed in such
location, a hotel needs a strong story. The brand claims to "bring together creative communities from the cultural
field and in organic agriculture". It wants to be a "Dream Republic. Ali Baba's cave where the neighbours share the
vegetable gardens with our guests." More of a social movement than a budget hotel, Mob brand relies on its "hippie
2.0" story to attract a crowd of dreamers, artists and entrepreneurs.