Dreamplace reached +10% direct bookings with metasearch campaigns on Cendyn DMP

THE CHALLENGE

As Dreamplace Hotels & Resorts grew across multiple destinations and brands, increasing direct bookings became a key priority. Competing effectively on metasearch required stronger visibility, better performance control, and a more unified approach across channels.

Dreamplace’s main objectives were to boost direct booking share, improve conversion rates, and maximize return on ad spend. They also needed a centralized way to manage campaigns and gain clearer insights to support ongoing optimization.

Dreamplace chose the Cendyn Digital Marketing Platform (DMP) for its comprehensive, all-in-one metasearch solution, combining cross-channel reach with expert support from a dedicated Account Manager to drive measurable direct revenue growth.

THE SOLUTION

To strengthen its direct booking strategy and maximize visibility across key metasearch channels, Dreamplace Hotels & Resorts partnered with Cendyn and leveraged the Cendyn Digital Marketing Platform (DMP), a centralized and comprehensive solution for managing, optimizing, and scaling metasearch performance.

Through the platform, Dreamplace gained access to a unified view of campaign activity and results, supported by a dedicated Account Manager who continuously monitored performance, provided strategic recommendations, and ensured ongoing optimization across all channels.

Cendyn’s DMP enabled Dreamplace to activate a full-funnel metasearch approach, including:

• Paid classic metasearch campaigns across Bing Ads, Google Hotel Ads (GHA), Kayak, Tripadvisor, Trivago, Skyscanner—capturing bottom-funnel, ready-to-book travelers.

• Paid destination metasearch campaigns through Google Travel Promotion Ads, Tripadvisor Sponsored Placement, and Trivago Sponsored Listing—designed to attract upper-funnel, high-intent travelers in the research and price-comparison phase.

• Free-of-charge metasearch visibility via Google Free Booking Links—helping generate additional direct bookings at no incremental cost.

With Cendyn’s DMP at the center of its strategy, Dreamplace was able to efficiently reach travelers at different stages of the booking journey while driving stronger direct revenue outcomes.

Cendyn’s DMP gave us the clarity and control we were missing across metasearch. With everything centralized and backed by hands-on support, we’ve been able to fine-tune performance and see real impact, especially in direct bookings and overall return. Jorge Garrido, E-commerce Manager, Dreamplace Hotels & Resorts

THE RESULTS

By leveraging metasearch campaigns through the Cendyn Digital Marketing Platform, Dreamplace Hotels & Resorts achieved strong year-over-year growth (2025 vs. 2024).

Performance improved across all key metrics, with a 3% increase in clicks and a 7% uplift in conversion rate, driving a 10% rise in direct bookings. Revenue efficiency also strengthened, with revenue per click up 7% and total direct revenue generated increasing by 10%.

While desktop performance continues to grow and deliver strong results, mobile performance was particularly impressive, with a 10% YoY increase in clicks, a 14% uplift in mobile CVR, and a 15% improvement in ROAS, reaching 29:1—highlighting continued mobile momentum in today’s online travel landscape.

Overall, the campaigns delivered an impressive 28x return on ad spend (ROAS), underscoring the impact of a more optimized and data-driven digital strategy.