Audio Interview w/ John Merkin, Director of Hotel Innovations for Holiday Inn Marketing, Six Continents Hotels - Comments on First Next-Generation Holiday Inn Prototype Hotel Slated For Atlanta
Over the next five years, Six Continents Hotels has committed to building 25 corporate-owned Holiday Inn hotels. The first of these 25 will be located near Atlanta in Gwinnett County. The prototype is specifically designed for smaller sites, with a smaller-than-usual footprint to fit on 2.5-acre lot sizes. The new design has a compact, efficient design and the maximum space possible dedicated to revenue-generating activities.
John Merkin is the director of hotel innovations for the Holiday Inn brand with Six Continents Hotels. His responsibilities include brand extension marketing, channel management and new products & standards for the Holiday Inn full-service brands. Merkin has worked with the Holiday Inn brand for 20 years, nine of which were spent in hotel operations. His tenure with Six Continents Hotels spans a variety of key positions within the company, including: vice president of Holiday Inn franchise services; director of field marketing, midscale hotel group; director of product development, midscale hotel division; and senior HR recruiter, company managed hotels. Merkin received his B.S. from Southern Illinois University and earned his MBA from the Kellogg Graduate School of Management at Northwestern University. He resides in Alpharetta, Ga, with his wife and two children.
Kevin Heilbronner is the US Editor for