Revenue Management Special Interest Group (SIG) Strategy Conference ASIA

The conference kicks-off with the release of newly published HSMAI Foundation ‘Special Report’ Defining Revenue Management: Topline to Bottomline. This special report was commissioned to enhance the industry’s understanding, knowledge and comfort level in the area of revenue management, as well as provide a deeper understanding of the importance of the practice of Revenue Management for hospitality companies.

Kathleen Cullen, co-author of this special report will be at the HSMAI Asia Pacific Strategy Conference to share key aspects of the special report and to interact with HSMAI members and attendees. Kathleen Cullen brings over 13 years of experience throughout the multi-faceted hospitality industry to her role at Inspire Resources, a consulting firm she founded together with her co-author and business partner Caryl Helsel.

Participants will be senior and management level hospitality sales and marketing professionals with direct responsibilities for or have a special interest in revenue management at the corporate or property level.

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at 15 annual events. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 38 chapters in the Americas region.

For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005. You can also visit the web site at .