10th International Forum on China Hotel Brand Development cum Asia-Europe Forum for World Hospitality and Tourism Education
Apr 20 - 21, 2016
Gui’an New District
Guizhou, China
China has become one of the most visited destinations of the world, with international tourist arrivals recorded at 55.6 million in 2014. It is also forecasted by the United Nations World Tourism Organisation (UNWTO) that the country will become the first destination in the world by 2020 and the fourth largest source market. The Forum represents a timely and concerted effort in response to the fast expanding opportunities in the hotel and tourism market in China. It will provide an invaluable platform for industry professionals, academics and government officials to explore new strategies for the development of the hotel industry in China, as well as the many opportunities that are emerging and the potential challenges that are arising from the industry’s extraordinary progress.
Professor Kaye Chon, Dean and Chair Professor of the SHTM and Walter Kwok Foundation Professor in International Hospitality Management, said: “I am pleased to note that, due to our location and history, our School is uniquely positioned to play a leading role in facilitating the strategic development of China’s hospitality industry.” Indeed, over the past nine years the SHTM has been playing a pivotal role in furthering the development of this dynamic and ever-evolving industry by successfully staging the International Forum on China Hotel Brand Development (CHBD) in a number of major cities in the country.
This year, the 10th CHBD will be held concurrently with the Asia-Europe Forum for World Hospitality and Tourism Education, an event for educators in hospitality and tourism from Asia and Europe to exchange dialogue for collaboration in academic and research programmes.