Upselling as a Competitive Advantage: How Hotels Can Drive Revenue AND Loyalty by Offering Rooms, Attributes, and Ancillaries

Name: Upselling as a Competitive Advantage: How Hotels Can Drive Revenue AND Loyalty by Offering Rooms, Attributes, and Ancillaries
Start: 2022-10-26T16:00:00
End: 2022-10-26T17:00:00

Oct 26, 2022
16:00 – 17:00 CEST
Online Event

</p>  <section aria-label="Main content"><p>Everyone agrees upselling generates incremental revenue for hotels, but when used most effectively, that is, by engaging guests with customized stay options, a comprehensive upselling strategy creates competitive advantage and drives loyalty and repeat business.</p> <p>Offering a range of products and services - room upgrades, attributes like views or high floors or fireplaces, ancillary products like early check-in, late check-out, or food and beverage - across the entire guest journey from booking to on-site is a critical piece to a hotel’s overall revenue strategy and competitive positioning.</p></section>   <a href="https://www.linkedin.com/video/event/urn:li:ugcPost:6980517499104595968/" target="_blank" rel="noopener noreferrer" class="button primary button-xl w-full" aria-disabled="false"><span aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" 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10.7131L14.5766 9.42461L13.2881 13.2901L9.42266 14.5786Z" fill="currentColor"></path></svg></span> Visit Webinar Website  </a> <section aria-label="Tags" class="button-group"><a href="/technology" class="button tag button-lg" aria-disabled="false"> Technology  </a>    </section> <footer><section aria-label="Author information"><header><address class="sidebar-entity-card"><a href="/author/148002339/jason-bryant"><div class="avatar avatar-xl"><img src="https://cms.hospitalitynet.org/assets/3c7b0d4c-3bff-4b17-9554-1ca701655175?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1731333701" alt="Jason Bryant" width="56" height="56" loading="lazy" onerror="this.__e=event"/></div></a> <div class="flex-1"><div class="section-name section-name--article"><a href="/author/148002339/jason-bryant">Jason Bryant</a></div> <div class="section-type">Vice President Strategic Growth Initiative, <a href="/supplier/17000337/oracle-hospitality" class="hover:underline">Oracle Hospitality</a></div></div> <button class="icon-button button neutral button-md" aria-label="Follow Jason Bryant" type="button"><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg></button></address></header> <p>Since Oracle Hospitality’s acquisition of Nor1 in 2020, Jason continues to lead and manage strategic go-to-market strategies with an ongoing focus of driving data science innovation, products, and education for the hospitality industry.</p> <footer><div class="buttons buttons-footer"><a href="/author/148002339/jason-bryant" 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href="/author/148005320/sara-ramis"><div class="avatar avatar-xl"><img src="https://cms.hospitalitynet.org/assets/884a76db-6776-48e7-b372-598fd7e0faf2?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1731344754" alt="Sara Ramis" width="56" height="56" loading="lazy" onerror="this.__e=event"/></div></a> <div class="flex-1"><div class="section-name section-name--article"><a href="/author/148005320/sara-ramis">Sara Ramis</a></div> <div class="section-type">Chief Marketing Officer of Barceló Hotel Group (BHG), <a href="/organization/17005705/barcelo" class="hover:underline">Barcelo</a></div></div> <button class="icon-button button neutral button-md" aria-label="Follow Sara Ramis" type="button"><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg></button></address></header> <p>Sara Ramis is Chief Marketing Officer of Barceló Hotel Group (BHG), where she is responsible for the Group's International Corporate Marketing Strategy, leading the areas of Brand Development, Customer Experience, CSR, Innovation and Communication.</p> <footer><div class="buttons buttons-footer"><a href="/author/148005320/sara-ramis" class="button neutral button-lg w-full" aria-disabled="false"><span aria-hidden="true"><svg fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 21a9 9 0 1 0 0-18 9 9 0 0 0 0 18Z"></path><path d="M12 13a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z"></path><path d="M6.168 18.849A4 4 0 0 1 10 16h4a4 4 0 0 1 3.834 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9.308 8.667 9.46V12.667H6.667V6.667H8.6V7.533C8.795 7.237 9.063 6.995 9.378 6.832C9.693 6.668 10.045 6.588 10.4 6.6C11.433 6.6 12.64 7.173 12.64 9.04L12.667 12.667Z" fill="white"></path></svg></a></div></div></footer></section> <section><header><div>Organized by</div></header> <address class="sidebar-entity-card"><a href="/supplier/17000337/oracle-hospitality" class="logo logo-xl"><img src="https://cms.hospitalitynet.org/assets/afcd2de1-c6fb-4b13-ba08-449d4be93d00?key=logo&cache=1731403047" alt="Avatar" width="56" height="56" loading="lazy" onerror="this.__e=event"/></a> <div class="flex-1"><div class="section-name section-name--article"><a href="/supplier/17000337/oracle-hospitality">Oracle Hospitality</a></div> <div class="section-type"><span>Supplier</span></div></div> <button class="icon-button button neutral button-md" aria-label="Follow Oracle Hospitality" type="button"><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg></button></address> <p>Oracle Hospitality brings more than 40 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. 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