Event Technology Marketing for Generation Alpha: how to position your brand in the metaverse? Feb 15, 2023 Grand Hotel Amrâth AmsterdamAmsterdam, The Netherlands </p><!----> <!--[!--><!--]--> <section aria-label="Main content"><!--[--><!--[--><!----><p>Generation Alpha is the first to be born entirely in a digital world. Unfortunately, our current advertising paradigms won't likely work with this demographic cohort. When, to paraphrase David Chalmers, the simulation is so good that it will be <em>"indistinguishable"</em> from physical reality, companies will have to adapt their strategies to target the traveler and consumer of tomorrow. Will hospitality be the <em>"metaverse innovator"</em> or the <em>"metaverse laggard?"</em></p><!----><!--]--><!--]--><!----></section> <!--[!--><!--]--> <!--[!--><!--]--> <!--[!--><button class="button primary button-xl w-full" type="button"><!--[--><span aria-hidden="true"><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M11.9996 2.10156C9.37397 2.10156 6.85586 3.1446 4.99925 5.00121C3.14264 6.85782 2.09961 9.37592 2.09961 12.0016C2.09961 14.6272 3.14264 17.1453 4.99925 19.0019C6.85586 20.8585 9.37397 21.9016 11.9996 21.9016C13.2997 21.9016 14.5871 21.6455 15.7882 21.148C16.9893 20.6504 18.0807 19.9212 19 19.0019C19.9193 18.0826 20.6485 16.9913 21.146 15.7901C21.6435 14.589 21.8996 13.3016 21.8996 12.0016C21.8996 10.7015 21.6435 9.41412 21.146 8.213C20.6485 7.01187 19.9193 5.9205 19 5.00121C18.0807 4.08191 16.9893 3.35268 15.7882 2.85515C14.5871 2.35763 13.2997 2.10156 11.9996 2.10156ZM20.0495 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aria-disabled="false"><!--[!--><!--]--> <!---->The Netherlands<!----> <!--[!--><!--]--> <!--[!--><!--]--></a><!--]--><!--]--> <!--[!--><!--]--> <!--[--><!--[--><a href="/search?country=The%20Netherlands&city=Amsterdam" rel="nofollow" class="button tag button-lg" aria-disabled="false"><!--[!--><!--]--> <!---->Amsterdam<!----> <!--[!--><!--]--> <!--[!--><!--]--></a><!--]--><!--]--></section> <footer><!--[--><!--[--><section aria-label="Author information"><!--[--><!--[2--><header><address class="sidebar-entity-card"><!--[--><a href="/author/148003843/simone-puorto"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/ea97a380-8621-40cb-8fdb-f8caa454e0b2?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1771614666" alt="Simone Puorto" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><div class="section-name section-name--article"><a href="/author/148003843/simone-puorto">Simone Puorto</a><!--[!--><!--]--></div><!--]--> <!--[--><div class="section-type"><!--[-->Head of Emerging Trends and Strategic Innovation<!--]--><!--[-->,<!--]--> <!--[--><a href="/organization/17016240/hospitality-net" class="hover:underline">Hospitality Net</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-md" aria-label="Follow Simone Puorto" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" 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information"><!--[--><!--[2--><header><address class="sidebar-entity-card"><!--[--><a href="/author/148005277/dr-mark-van-rijmenam"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/a8ab5d52-46c1-4326-9c27-3d350f1b8ae0?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1731344589" alt="Dr Mark van Rijmenam" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><div class="section-name section-name--article"><a href="/author/148005277/dr-mark-van-rijmenam">Dr Mark van Rijmenam</a><!--[!--><!--]--></div><!--]--> <!--[--><div class="section-type"><!--[-->International keynote speaker, 4x author and entrepreneur<!--]--><!--[-->,<!--]--> <!--[--><a href="/organization/17023539/the-digital-speaker-future-tech-strategist" class="hover:underline">The Digital Speaker - Future Tech Strategist</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-md" aria-label="Follow Dr Mark van Rijmenam" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address></header> <!--[--><!----><p>Dr Mark van Rijmenam is a future tech strategist who thinks about how technology changes organisations, society and the metaverse. Dr Mark van Rijmenam is an international keynote speaker, 4x author and entrepreneur.</p><!----><!--]--> <footer><div class="buttons buttons-footer"><!--[--><!--[--><a href="/author/148005277/dr-mark-van-rijmenam" class="button neutral button-lg w-full" aria-disabled="false"><!--[--><span aria-hidden="true"><!----><svg fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 21a9 9 0 1 0 0-18 9 9 0 0 0 0 18Z"></path><path d="M12 13a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z"></path><path d="M6.168 18.849A4 4 0 0 1 10 16h4a4 4 0 0 1 3.834 2.855"></path></svg><!----></span><!--]--> <!---->Visit Author Profile<!----> <!--[!--><!--]--> <!--[!--><!--]--></a><!--]--><!--]--> <!--[--><div class="flex flex-row gap-1"><!--[--><!--[--><!--[--><a href="https://www.linkedin.com/in/markvanrijmenam/" target="_blank" rel="noopener noreferrer" class="icon-button button neutral button-lg" 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src="https://cms.hospitalitynet.org/assets/7ac899e6-eda1-4448-81ae-b153617d5fe7?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1731344681" alt="Michael Cohen" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><div class="section-name section-name--article"><a href="/author/148005300/michael-cohen">Michael Cohen</a><!--[!--><!--]--></div><!--]--> <!--[--><div class="section-type"><!--[-->Managing Partner<!--]--><!--[-->,<!--]--> <!--[--><a href="/consultant/17023561/gain-growth-advisors-international-network" class="hover:underline">GAIN - Growth Advisors International Network</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-md" aria-label="Follow Michael Cohen" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address></header> <!--[--><!----><p>Innovative Tech Leader - MetaVerse Advisor - Global Travel, Hospitality and Retail Industry C-Level Exec Metaverse, VR/AR/XR solutions innovation, strategic planning and commercial execution leadership Over 20 years of Travel/Hospitality/Retail tech industry innovation, business development and implementation track record, and related hospitality vertical market commercial leadership.</p><!----><!--]--> <footer><div class="buttons buttons-footer"><!--[--><!--[--><a href="/author/148005300/michael-cohen" class="button neutral button-lg 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5.5C4.104 5.494 3.882 5.42 3.694 5.287C3.507 5.155 3.363 4.971 3.28 4.757C3.196 4.544 3.178 4.31 3.227 4.086C3.275 3.862 3.389 3.657 3.553 3.497C3.718 3.338 3.926 3.23 4.151 3.187C4.376 3.145 4.609 3.17 4.82 3.259C5.032 3.348 5.212 3.498 5.339 3.689C5.466 3.88 5.533 4.104 5.533 4.333C5.528 4.647 5.399 4.946 5.174 5.164C4.949 5.383 4.647 5.504 4.333 5.5Z" fill="white"></path><path d="M12.667 12.667H10.667V9.507C10.667 8.56 10.267 8.22 9.747 8.22C9.594 8.23 9.445 8.27 9.308 8.338C9.171 8.406 9.049 8.5 8.949 8.616C8.849 8.731 8.772 8.865 8.724 9.01C8.675 9.155 8.656 9.308 8.667 9.46V12.667H6.667V6.667H8.6V7.533C8.795 7.237 9.063 6.995 9.378 6.832C9.693 6.668 10.045 6.588 10.4 6.6C11.433 6.6 12.64 7.173 12.64 9.04L12.667 12.667Z" fill="white"></path></svg><!----><!--]--></a><!--]--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--]--></div><!--]--><!----></div></footer><!--]--><!--]--><!----></section><section aria-label="Author information"><!--[--><!--[2--><header><address class="sidebar-entity-card"><!--[--><a href="/author/148005319/sergio-schemeil"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/479ee0b2-babd-4802-a7fe-a5802b33ceb4?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1731344751" alt="Sergio Schemeil" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><div class="section-name section-name--article"><a href="/author/148005319/sergio-schemeil">Sergio Schemeil</a><!--[!--><!--]--></div><!--]--> <!--[--><div class="section-type"><!--[-->Metaverse creator specialized in Meta Horizon Worlds platform<!--]--><!--[-->,<!--]--> <!--[--><a href="/organization/17023583/sergio-schemeil" class="hover:underline">Sergio Schemeil</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-md" aria-label="Follow Sergio Schemeil" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address></header> <!--[--><!----><p>Sergio is an established IT professional with a passion for Metaverse initiatives. Coming from over 15 years of Tech experience, working closely with high-profile Tech companies including Microsoft, IBM, Ericsson, and Siemens, and working in the low-latency financial markets for 8 years in the Netherlands, he is more recently bringing his expertise to the fore working in the Metaverse and Web3 projects.</p><!----><!--]--> <footer><div class="buttons buttons-footer"><!--[--><!--[--><a href="/author/148005319/sergio-schemeil" class="button neutral button-lg w-full" aria-disabled="false"><!--[--><span aria-hidden="true"><!----><svg fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 21a9 9 0 1 0 0-18 9 9 0 0 0 0 18Z"></path><path d="M12 13a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z"></path><path d="M6.168 18.849A4 4 0 0 1 10 16h4a4 4 0 0 1 3.834 2.855"></path></svg><!----></span><!--]--> <!---->Visit Author Profile<!----> <!--[!--><!--]--> <!--[!--><!--]--></a><!--]--><!--]--> <!--[--><div class="flex flex-row gap-1"><!--[--><!--[--><!--[--><a href="https://www.linkedin.com/in/sergioschemeil/" target="_blank" rel="noopener noreferrer" class="icon-button button neutral button-lg" aria-label="LinkedIn"><!--[--><!----><svg viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="16" height="16" rx="2" fill="#0B66C2"></rect><path d="M5.333 12.667H3.333V6.667H5.333V12.667ZM4.333 5.5C4.104 5.494 3.882 5.42 3.694 5.287C3.507 5.155 3.363 4.971 3.28 4.757C3.196 4.544 3.178 4.31 3.227 4.086C3.275 3.862 3.389 3.657 3.553 3.497C3.718 3.338 3.926 3.23 4.151 3.187C4.376 3.145 4.609 3.17 4.82 3.259C5.032 3.348 5.212 3.498 5.339 3.689C5.466 3.88 5.533 4.104 5.533 4.333C5.528 4.647 5.399 4.946 5.174 5.164C4.949 5.383 4.647 5.504 4.333 5.5Z" fill="white"></path><path d="M12.667 12.667H10.667V9.507C10.667 8.56 10.267 8.22 9.747 8.22C9.594 8.23 9.445 8.27 9.308 8.338C9.171 8.406 9.049 8.5 8.949 8.616C8.849 8.731 8.772 8.865 8.724 9.01C8.675 9.155 8.656 9.308 8.667 9.46V12.667H6.667V6.667H8.6V7.533C8.795 7.237 9.063 6.995 9.378 6.832C9.693 6.668 10.045 6.588 10.4 6.6C11.433 6.6 12.64 7.173 12.64 9.04L12.667 12.667Z" fill="white"></path></svg><!----><!--]--></a><!--]--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--]--></div><!--]--><!----></div></footer><!--]--><!--]--><!----></section><section aria-label="Author information"><!--[--><!--[2--><header><address class="sidebar-entity-card"><!--[--><a href="/author/148005343/andy-keh"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/664fad0d-7a11-4c73-be98-f3b225977c8a?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1731344830" alt="Andy Keh" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><div class="section-name section-name--article"><a href="/author/148005343/andy-keh">Andy Keh</a><!--[!--><!--]--></div><!--]--> <!--[--><div class="section-type"><!--[-->Founder<!--]--><!--[-->,<!--]--> <!--[--><a href="/supplier/17023601/web3-research" class="hover:underline">Web3 Research</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-md" aria-label="Follow Andy Keh" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address></header> <!--[--><!----><p>Andy Keh is a serial entrepreneur and futurist who started evangelizing Web3 in 2010. He worked as the director of the R&D division for Berkshire Hathaway Shoe Holdings, and then as the operations lead at the digital marketing agency C4 Analytics before starting his own marketing and consulting business before finally making the jump to Web3 in 2019.</p><!----><!--]--> <footer><div class="buttons buttons-footer"><!--[--><!--[--><a href="/author/148005343/andy-keh" class="button neutral button-lg w-full" aria-disabled="false"><!--[--><span aria-hidden="true"><!----><svg fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 21a9 9 0 1 0 0-18 9 9 0 0 0 0 18Z"></path><path d="M12 13a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z"></path><path d="M6.168 18.849A4 4 0 0 1 10 16h4a4 4 0 0 1 3.834 2.855"></path></svg><!----></span><!--]--> <!---->Visit Author Profile<!----> <!--[!--><!--]--> <!--[!--><!--]--></a><!--]--><!--]--> <!--[--><div class="flex flex-row gap-1"><!--[--><!--[--><!--[--><a href="https://www.linkedin.com/in/andy-keh/" target="_blank" rel="noopener noreferrer" class="icon-button button neutral button-lg" aria-label="LinkedIn"><!--[--><!----><svg viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="16" height="16" rx="2" fill="#0B66C2"></rect><path d="M5.333 12.667H3.333V6.667H5.333V12.667ZM4.333 5.5C4.104 5.494 3.882 5.42 3.694 5.287C3.507 5.155 3.363 4.971 3.28 4.757C3.196 4.544 3.178 4.31 3.227 4.086C3.275 3.862 3.389 3.657 3.553 3.497C3.718 3.338 3.926 3.23 4.151 3.187C4.376 3.145 4.609 3.17 4.82 3.259C5.032 3.348 5.212 3.498 5.339 3.689C5.466 3.88 5.533 4.104 5.533 4.333C5.528 4.647 5.399 4.946 5.174 5.164C4.949 5.383 4.647 5.504 4.333 5.5Z" fill="white"></path><path d="M12.667 12.667H10.667V9.507C10.667 8.56 10.267 8.22 9.747 8.22C9.594 8.23 9.445 8.27 9.308 8.338C9.171 8.406 9.049 8.5 8.949 8.616C8.849 8.731 8.772 8.865 8.724 9.01C8.675 9.155 8.656 9.308 8.667 9.46V12.667H6.667V6.667H8.6V7.533C8.795 7.237 9.063 6.995 9.378 6.832C9.693 6.668 10.045 6.588 10.4 6.6C11.433 6.6 12.64 7.173 12.64 9.04L12.667 12.667Z" fill="white"></path></svg><!----><!--]--></a><!--]--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--]--></div><!--]--><!----></div></footer><!--]--><!--]--><!----></section><section aria-label="Author information"><!--[--><!--[2--><header><address class="sidebar-entity-card"><!--[--><a href="/author/148005344/matej-curda"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/ac4669b6-d492-4da2-b6ad-8e89a54d33fb?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1731344833" alt="Matej Curda" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><div class="section-name section-name--article"><a href="/author/148005344/matej-curda">Matej Curda</a><!--[!--><!--]--></div><!--]--> <!--[--><div class="section-type"><!--[-->CEO<!--]--><!--[-->,<!--]--> <!--[--><a href="/organization/17023994/meta-investor" class="hover:underline">Meta Investor</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-md" aria-label="Follow Matej Curda" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address></header> <!--[--><!----><p>Matej is a passionate web3 founder, who was a speaker at blockchain events in New York, Paris, Lisbon, and London. For over 5 years, he advised Fortune 100 clients on how to get the most out of their data. Then, as an early adopter of NFTs & web3 gaming, Matej decided to start a blockchain company Playgrid (Data & Analytics), which achieved 50.000 registrations in 5 weeks.</p><!----><!--]--> <footer><div class="buttons buttons-footer"><!--[--><!--[--><a href="/author/148005344/matej-curda" class="button neutral button-lg w-full" aria-disabled="false"><!--[--><span aria-hidden="true"><!----><svg fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 21a9 9 0 1 0 0-18 9 9 0 0 0 0 18Z"></path><path d="M12 13a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z"></path><path d="M6.168 18.849A4 4 0 0 1 10 16h4a4 4 0 0 1 3.834 2.855"></path></svg><!----></span><!--]--> <!---->Visit Author Profile<!----> <!--[!--><!--]--> <!--[!--><!--]--></a><!--]--><!--]--> <!--[--><div class="flex flex-row gap-1"><!--[--><!--[--><!--[--><a href="https://www.linkedin.com/in/curda/" target="_blank" rel="noopener noreferrer" class="icon-button button neutral button-lg" aria-label="LinkedIn"><!--[--><!----><svg viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="16" height="16" rx="2" fill="#0B66C2"></rect><path d="M5.333 12.667H3.333V6.667H5.333V12.667ZM4.333 5.5C4.104 5.494 3.882 5.42 3.694 5.287C3.507 5.155 3.363 4.971 3.28 4.757C3.196 4.544 3.178 4.31 3.227 4.086C3.275 3.862 3.389 3.657 3.553 3.497C3.718 3.338 3.926 3.23 4.151 3.187C4.376 3.145 4.609 3.17 4.82 3.259C5.032 3.348 5.212 3.498 5.339 3.689C5.466 3.88 5.533 4.104 5.533 4.333C5.528 4.647 5.399 4.946 5.174 5.164C4.949 5.383 4.647 5.504 4.333 5.5Z" fill="white"></path><path d="M12.667 12.667H10.667V9.507C10.667 8.56 10.267 8.22 9.747 8.22C9.594 8.23 9.445 8.27 9.308 8.338C9.171 8.406 9.049 8.5 8.949 8.616C8.849 8.731 8.772 8.865 8.724 9.01C8.675 9.155 8.656 9.308 8.667 9.46V12.667H6.667V6.667H8.6V7.533C8.795 7.237 9.063 6.995 9.378 6.832C9.693 6.668 10.045 6.588 10.4 6.6C11.433 6.6 12.64 7.173 12.64 9.04L12.667 12.667Z" fill="white"></path></svg><!----><!--]--></a><!--]--><!--]--><!--[!--><!--]--><!--[--><!--[--><a href="https://twitter.com/MattCurda" target="_blank" rel="noopener noreferrer" class="icon-button button neutral button-lg" aria-label="X (Twitter)"><!--[--><!----><svg viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M11.8341 2H13.8785L9.41193 7.08316L14.6666 14H10.5521L7.32969 9.80487L3.6424 14H1.59657L6.37404 8.56309L1.33331 2H5.55204L8.46495 5.83441L11.8341 2ZM11.1165 12.7815H12.2494L4.93652 3.15455H3.72089L11.1165 12.7815Z" fill="currentColor"></path></svg><!----><!--]--></a><!--]--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--]--></div><!--]--><!----></div></footer><!--]--><!--]--><!----></section><!--]--><!--]--> <!--[--><!--[--><!--[--><!--[2--><section><!--[--><header><div>Organized by</div></header><!--]--> <address class="sidebar-entity-card"><!--[--><!--[--><a href="/consultant/17021688/travel-singularity" class="logo logo-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/42a8655f-a9b1-40c8-ac8f-6c93d866daa8?key=logo&cache=1731401364" alt="Avatar" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></a><!--]--><!--]--> <div class="flex-1"><div class="section-name section-name--article"><a href="/consultant/17021688/travel-singularity">Travel Singularity</a></div> <div class="section-type"><!--[--><span>Consultant</span><!--]--></div></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-md" aria-label="Follow Travel Singularity" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address> <!--[--><!----><p>Travel Singularity is a consultancy firm for hotels and travel technology providers whose vision is to solve the growing need for connecting the dots between digital disruption and existing technology. Founded in 2017 as a partnership of educational consultants, the firm actively supports cooperation between biological and artificial staff and advocates for an open, collaborative, hyper-connected industry where humans can flourish and innovate,...</p><!----><!--]--> <!--[--><footer><div class="buttons buttons-footer"><!--[--><!--[--><a href="https://www.travelsingularity.com" target="_blank" rel="noopener noreferrer nofollow ugc" class="button neutral button-lg w-full" aria-disabled="false"><!--[--><span aria-hidden="true"><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.8272 4.89998L9.36358 13.3636C9.01211 13.7151 9.01211 14.2849 9.36358 14.6364C9.71505 14.9878 10.2849 14.9878 10.6364 14.6364L19.1 6.17277V8.99998C19.1 9.49703 19.5029 9.89998 20 9.89998C20.497 9.89998 20.9 9.49703 20.9 8.99998V3.99998C20.9 3.98558 20.8996 3.97118 20.8989 3.9568C20.8886 3.74107 20.8011 3.52833 20.6364 3.36358C20.5501 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class="sidebar-entity-card"><!--[--><a href="/author/148003843/simone-puorto"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/ea97a380-8621-40cb-8fdb-f8caa454e0b2?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1771614666" alt="Simone Puorto" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><a href="/author/148003843/simone-puorto" class="section-name section-name--aside hover:underline">Simone Puorto<!--[!--><!--]--></a><!--]--> <!--[!--><!--]--> <!--[--><div class="section-type section-type--aside"><!--[-->Head of Emerging Trends and Strategic Innovation<!--]--><!--[-->,<!--]--> <!--[--><a href="/organization/17016240/hospitality-net" class="hover:underline">Hospitality Net</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-sm" aria-label="Follow Simone Puorto" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address><!--]--><!--]--><!--[--><!--[--><address class="sidebar-entity-card"><!--[--><a href="/author/148005277/dr-mark-van-rijmenam"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/a8ab5d52-46c1-4326-9c27-3d350f1b8ae0?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1731344589" alt="Dr Mark van Rijmenam" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><a href="/author/148005277/dr-mark-van-rijmenam" class="section-name section-name--aside hover:underline">Dr Mark van Rijmenam<!--[!--><!--]--></a><!--]--> <!--[!--><!--]--> <!--[--><div class="section-type section-type--aside"><!--[-->International keynote speaker, 4x author and entrepreneur<!--]--><!--[-->,<!--]--> <!--[--><a href="/organization/17023539/the-digital-speaker-future-tech-strategist" class="hover:underline">The Digital Speaker - Future Tech Strategist</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-sm" aria-label="Follow Dr Mark van Rijmenam" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address><!--]--><!--]--><!--[--><!--[--><address class="sidebar-entity-card"><!--[--><a href="/author/148005300/michael-cohen"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/7ac899e6-eda1-4448-81ae-b153617d5fe7?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1731344681" alt="Michael Cohen" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><a href="/author/148005300/michael-cohen" class="section-name section-name--aside hover:underline">Michael Cohen<!--[!--><!--]--></a><!--]--> <!--[!--><!--]--> <!--[--><div class="section-type section-type--aside"><!--[-->Managing Partner<!--]--><!--[-->,<!--]--> <!--[--><a href="/consultant/17023561/gain-growth-advisors-international-network" class="hover:underline">GAIN - Growth Advisors International Network</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-sm" aria-label="Follow Michael Cohen" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" 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Schemeil</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-sm" aria-label="Follow Sergio Schemeil" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address><!--]--><!--]--><!--[--><!--[--><address class="sidebar-entity-card"><!--[--><a href="/author/148005343/andy-keh"><!--[!--><div class="avatar avatar-xl"><!--[--><img 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Founded in 2017 as a partnership of educational consultants, the firm actively supports cooperation between biological and artificial staff and advocates for an open, collaborative, hyper-connected industry where humans can flourish and innovate,...\u003C/p>",use_source_canonical:false,logo:{id:"42a8655f-a9b1-40c8-ac8f-6c93d866daa8",modified_on:1731401364,is_transparent:false},url:"/consultant/17021688/travel-singularity"}],authors:[{id:148003843,first_name:"Simone",last_name:"Puorto",name:"Simone Puorto",position:"Head of Emerging Trends and Strategic Innovation",summary:"\u003Cp>Simone Puorto is a techno-philosopher, consultant with over 25 years of international experience, and the prolific author of five best-selling books exploring the intersection of technology and the travel industry.\u003C/p>",email:"info@simonepuorto.com",linkedin:"https://www.linkedin.com/in/puortosimone/",x:"https://twitter.com/puortosimone",headshot:{id:"ea97a380-8621-40cb-8fdb-f8caa454e0b2",title:"Simone Puorto",modified_on:1771614666},organization:{id:17016240,name:"Hospitality Net",type:["press"],use_source_canonical:false,url:"/organization/17016240/hospitality-net"},url:"/author/148003843/simone-puorto"},{id:148005277,first_name:"Dr Mark",last_name:"van Rijmenam",name:"Dr Mark van Rijmenam",position:"International keynote speaker, 4x author and entrepreneur",summary:"\u003Cp>Dr Mark van Rijmenam is a future tech strategist who thinks about how technology changes organisations, society and the metaverse. 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