BTO – Be Travel Onlife

Nov 11 - 12, 2025
Stazione Leopolda
Firenze, Italy

BTO is the reference event in Italy on Digital Tourism, Innovation and Training. For over 15 years BTO has created a unique event thanks to Innovative contents, well-known speakers and an infectious and exciting atmosphere. Here ideas, collaborations, projects are born. By means of stimuli, research and visions, people are trained on new digital tools. BTO is also the main Italian event of international importance, for networking among operators and companies on digital tourism.

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Sales & Marketing Italy Firenze
Organized by

Toscana Promozione Turistica is the Tuscany Regional Government Agency responsible for promoting tourism. Its main objective is to contribute to the promotion of tourism flows throughout the region, thus consolidating Tuscany’s presence in traditional markets and developing it in emerging markets. Through participation in major trade fairs, B2B workshops and road shows, Toscana Promozione Turistica aims at enhancing the encounter between Tuscan...