HSMAI is proud to unveil a refreshed Adrian Awards competition format that reflects the evolution of hospitality and travel marketing in today's dynamic media landscape. The 2025 Adrian Awards introduces 30 cutting-edge entry categories aligned with the latest platforms, tools, and strategic approaches marketers are using to engage audiences. Recognizing the continued convergence of paid, earned, and owned media, the updated structure spotlights the rise of integrated, cross-platform campaigns. Categories are organized by media type — Paid, Earned, Owned, and Multi-Channel/Integrated — making it easier for entrants to showcase the full scope of their creativity and impact.

This event is organized by HSMAI