Mews UNFOLD 2026

Mews Unfold is an annual one day hospitality technology forum in Amsterdam that brings together hoteliers, innovators, and industry partners to explore how the smart use of data and technology can elevate guest experiences and hotel performance. Hosted by Mews, the event blends big picture keynotes with practical case studies, product showcases, and hands on sessions on topics such as automation, revenue growth, integration, and the evolving role of hotel teams in a digital first world. Set at the Muziekgebouw overlooking the IJ, Mews Unfold combines learning with lively networking, giving participants the chance to exchange ideas, connect with peers and partners from across Europe and beyond, and leave with fresh inspiration and concrete actions to move their properties forward.