PwC Predicts Gradual Waning Of Hotel Seller's Market | BTN
Buyers are facing a tough negotiating climate with hoteliers this year, but PricewaterhouseCoopers today reaffirmed its forecast that the pendulum could soon be swinging back toward buyers. In 2008, supply growth finally should outpace demand growth, according to Bjorn Hanson, PwC's global hospitality leader. While it has hovered below 1 percent since 2004, PwC forecast the supply growth rate would be up to 1.9 percent in 2007 and to 2.