Trends in European Internet Distribution of Travel and Tourism Services By Carl H. Marcussen

Online travel sales increased by 24% from 2006 to 2007 and reached EUR 49.4 billion in the European market in 2007 - or 19.4% of the market (up from EUR 39.7 bn. or 16% in 2006). A further increase of about 18% during 2008 to about EUR 58.4 billion may be expected (22.5% of the market). The European online travel market could increase by another 8.5 bn. EUR or 15% in 2009 to reach EUR 67 bn.