Sternlicht Seeks $100 Million for Luxury Hotel Firm | bloomberg.com

Barry Sternlicht, who built Starwood Hotels & Resorts Worldwide Inc. into the third-largest U.S. lodging company, is raising $100 million for a new hotel management company that would develop and operate properties around luxury brands. The Oregon Investment Council, an investor in two prior hotel funds run by Sternlicht’s Starwood Capital Group Global LLC, agreed to invest $5 million in the new company, called SH Group, said Brad Child,...