Travel Buyers Redefining Dynamic Pricing | btnonline.com

Travel buyers and hoteliers, fatigued with repeated renegotiations to keep up with constantly falling hotel rates, are exploring dynamic pricing in hotel program negotiations this year, but largely coming to the table with disparate views of what such pricing would entail. During the seller's market of the past few years, the push for dynamic pricing—negotiating a percentage off the best available rate rather than using a flat rate—came largely...