8 tips to manage, turnaround, and sell distressed hotels

One of the most challenging aspects of any crisis is adjusting to the idea that business as usual is not enough. This downturn—the worst since the Great Depression—has had a profound effect on every aspect of the hotel industry. Occupancy rates, just barely better than after the financial crash in 2008, have remained at all-time lows for a devastating 15 months, and the short-term forecast remains bleak.