Don't Use the R-Word: Hotels Find Trick to Business Bookings | wsj.com

To attract business conferences in these tough times, some luxury resort hotels have resorted to a sort of strategy of last resort: They're dropping the very word "resort" from their names. The Ballantyne Resort in Charlotte, N.C., changed its name during the summer to the Ballantyne Hotel & Lodge after several corporate clients indicated it would have a better chance of landing their business if it weren't called a resort.