W Hotels Goes Local | With 15 locations in the works, the boutique-hospitality brand is taking a site-sensitive approach to building its global empire | metropolismag.com

Fifteen years ago, an overnight business trip usually meant a lonely night in the room of a national hotel chain. Such a stay may have entailed a few tidy comforts—stacks of folded white towels, a neatly made bed, and a well-stocked minibar—but a Marriott never really feels like a home away from home. There’s a reason, after all, why filmmakers gravitate toward the cold regularity of the hotel as a backdrop for murderous rampages and sordid...