Holiday Inn trying to relaunch tired brand | Franchisees to pay up to $200,000 to update hotels | chicagotribune.com

In 1986, Holiday Inn told us, "We want you back." In 1997, they said, "We're making every Holiday Inn hotel as good as the best Holiday Inn hotel." And in 2006, they asked us to "Look again." But surveyed customers said the only things they saw when they looked again were the same tired carpets, chintzy floral bedspreads and rooms just off the highway. Today, Holiday Inn is trying, again, to change.