Hotel sector still waiting for rate rebound

A familiar refrain echoed inside a classroom at Cornell University’s School of Hotel Administration last week. “Deep discounting doesn’t do much.” In other words, maintain your rate. That message was delivered by Cornell professor Cathy Enz during the Cornell Hospitality Research Summit. In her seven-year study of the United States’ hotel sector’s downturn, using STR and STR Global data, she found those hotels that priced above their...