Hotels must not fall into 'green washing' trap | hoteliermiddleeast.com

The region’s travel and tourism industry must not fall into the trap of “green washing” as the rush to “jump onboard the green gravy train” intensifies, warned a marketing expert at World Green Tourism Abu Dhabi yesterday.

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Hotelier Middle East is the region's leading monthly trade publication for the hotel and hospitality industry and has developed a strong following since its inception in 2003. Published by market-leading business and technology publisher ITP Business, Hotelier Middle East communicates industry-specific intelligence to a targeted audience of hoteliers Middle East-wide and provides updated information on products and services provided by key...