Interview with Chris Tompkins; VP brand marketing for B Hotels & Resorts | hotelinteractive.com

The new B Hotels & Resorts is taking on a crowded category by focusing on approachability

Need another sign of the recovery in the hotel industry? Try B Hotels & Resorts, a just-launched brand that aims to be a collection of three and four star hotel properties in urban and resort locations. Its flagship property, the 240-room B Ocean Fort Lauderdale, is set to open next month. Following that, the brand is looking to covert existing flagged properties and independent properties to its concept.