Ian Schrager reveals new hotel brand: 'PUBLIC' | usatoday.com

Veteran boutique hotelier Ian Schrager appears to be defying the "slick and trendy" style with his newest hotel venture. He's going for a retro approach, starting with a simple, unassuming name - "PUBLIC." Based on the rather generic name, it doesn't sound like you'll find red-velvet roped bar entries, but we'll see.