Hotel spas shift focus in new normal | hotelnewsnow.com

Guido Kerpel grew up a careful observer of the spa business. As a young child in the Netherlands, he watched as holidaymakers from near and far would visit the local Kurhaus Hotel in Den Haag for luxurious retreats spent idling the days away on a massage bed or in a sauna. However, today’s post-recessionary environment could not be any more different, he said.