Boutique hotels aiming to broaden appeal as they branch out | travelweekly.com

Bentonville, Ark.; Burlington, Vt.; Indianapolis; Louisville, Ky. These are not markets that have typically been thought of as ideal locations for boutique or lifestyle hotels. But hotels in the boutique category are beginning to appear outside their traditionally urban, urbane settings. While the very definition of "boutique" has been debated since the category emerged more than a decade ago, there is a consensus that they appeal to creative...