Aloft hotels try to draw guests in with a song | latimes.com

Offering guests live entertainment is not a new concept in the hotel industry. In Las Vegas, major hotels regularly host acts like Carrot Top and Penn & Teller. Aloft Hotels, the ultra-modern economy brand operated by Starwood Hotels & Resorts, has put a new twist on the idea, turning its hotel lobbies into concert venues for local and lesser-known musical acts.