Bidroom: the holiday booking site that gets hotels to bid for guests | theguardian.com

The hard work of searching for a hotel deal online can be enough to put you off going away. Now, a start-up is turning the current system on its head by inviting hotels to bid for customers, in the hope of radically improving the experience. Bidroom, which launched this month, is a free platform that asks travellers to fill in the dates and location of their stay.