Priceline CMO eyes bigger role in on-property purchases via mobile | mobilecommercedaily.com

Priceline wants a bigger role throughout the travel experience, such as enabling hotel check-ins or on-site purchases, and views mobile as essential to realizing these goals. One of the ways Priceline is building on its initial success in mobile is with more contextually-relevant features, including incorporating location into the company’s iPad application as well as two new products that are launching this week.