In-depth review of travel reviews – gaming the system, popularity and more | tnooz.com

What is the travelling public’s perception of travel reviews? Are they valuable or gamed to death? Or still a vital cog in the machinery of a purchase? The Worms University of Applied Sciences has pulled together research on reliance on review sites, how credible they are considered and what consumers like to see. The study from the institution’s Department of Tourism reveals more than half of hotel customers always consult review site...