New Hilton brand won’t be millennial-focused | hotelnewsnow.com

Hilton Worldwide Holdings’ president and CEO Chris Nassetta last week drew back the veil a little more surrounding the company’s efforts to develop at least one new lifestyle brand. As it turns out, there might be more than one brand in the newly public company’s future. As Nassetta discussed previously with Hotel News Now, a lifestyle product is definitely in the cards for Hilton, Nassetta said during an onstage Q-and-A session at the...