The VIP Treatment: How London Restaurants And Hotels Reward Their Regulars | forbes.com

We asked some of the top hotels and restaurants in London and a bit further afield what lengths they go to to make sure their regular customers feel special: “In Hélène Darroze at the Connaught, when guests visit to celebrate a special event such as a birthday or an anniversary, with their consent, we take an instant picture of them with a Polaroid camera.