Richard Branson Pitches Virgin Hotels as Female-Friendly | wsj.com

Richard Branson ’s Virgin Hotels has been slow to get going since it was launched in 2010, falling behind schedule and losing top executives. But with its first property opening this week in Chicago, the billionaire entrepreneur thinks he has found an edge: women. More specifically, he says, Virgin is courting female business travelers. His hotels will emphasize safety with separate room chambers to accept deliveries and will pamper...