Chains make room for lifestyle hotels | bdlive.co.za

Driven by the demands of a new plugged-in generation seeking "authentic" travel experiences with a local feel, the world’s biggest hoteliers are moving into a new sector in Europe — the "lifestyle" boutique hotel. After many years focused on baby boomers and business travellers, brands such as Marriott, Hilton, Starwood and InterContinental Hotels Group are paying more attention to the millennials, expected to be the biggest group of hotel...