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Chinese State-Owned Luxury Hotelier NUO Taps Zeng Fanzhi As It Plans Global Expansion | artnet.com

Renowned Chinese artist Zeng Fanzhi, Kempinski Hotels, and a host of culture and design experts are helping a state-owned tourism company give the “Chinese Dream" an ultra-luxury image with NUO, a new Chinese hotelier with big global ambitions. With branding undertaken by German luxury hotelier Kempinski and French consultancy Landor in consultation with Chinese historians and design experts, the Beijing location can be thought of as a modern...

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NUO Hotels
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NUO Hotels is a luxury hospitality brand rooted in contemporary Chinese culture, created by Beijing Tourism Group in partnership with Kempinski to build a distinctive national brand with global ambitions. Guided by four pillars Chinese, contemporary, luxury, and green, NUO properties blend refined design inspired by Chinese heritage with modern comforts, showcasing curated contemporary art, sensory dining, and thoughtful wellness experiences.