Case Study: Hotel Attracts Luxury Travelers with Guest-Facing Mobile Tech | StreetFightMag.com

Mobile guest engagement tools are helping businesses in the hospitality industry attract customers with high-end tastes.

As the Lanesborough began what would become a 19-month, multi-million dollar refurbishment in 2014, the boutique hotel’s executives started looking for strategic ways to appeal to guests with luxury tastes. To go along with the newly renovated rooms, which reopened in July, the team decided to add a technology component that would be unlike anything travelers had ever experienced.