5 Trends Shaping Boutique Hotel Design | HotelNewsNow.com

Smaller guestrooms and prominent public spaces are among the more influential trends shaping the boutique and lifestyle segments. A hotel’s design can affect not only how guests view the property but whether they choose to book there in the first place. “Design has enormous power to self-select,” said Stephen Perkins, principal of design firm 3north. “You can target who your guest is and provide those cues.