Fitness can drive guest loyalty, profitability | HotelNewsNow.com

For a certain type of person, or guest, fitness is more than an aspect of life. It’s the focal point. A hotelier with that same single-minded focus can engender a unique type of loyalty from the fitness-minded, according to panelists at the “Growth of fitness & nutrition communities in hospitality” panel at the Boutique & Lifestyle Lodging Association’s 2015 Leadership Symposium.